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Work Experience:
Education:
Freelancer | Senior Creative Copywriter, Brand Strategist | 2022-Now
Windfor's | Senior Creative Copywriter | 2022
Meta Agency | Creative Director | 2020-2021
Redberry | Senior Copywriter & Content Manager | 2019-2020
Redberry | Copywriter & Content Creative | 2018-2019
Redberry | Junior Copywriter & Content Creative | 2017-2018
Education:
Free University of Tbilisi | Business Administration (ESM) | 2014-2018
notable awards
notable awards
young eurobest georgia Winner
young eurobest georgia Winner
Young Eurobest is a creative competition organized by the Cannes Lions - the most respected institution in the creative industry. In 2021, I participated in the competition alongside my partner, art director Salome Khazaradze, where we secured first place with a record-breaking margin over the runner-up. This achievement allowed us to represent Georgia at the Global Eurobest Festival.
Team awards
Team awards
Before transitioning to freelance, I was part of agency teams that earned recognition at various international festivals, including:
Eurobest, ADCE, Golden Drum,
KIAF, White Square, Ad Black Sea.
my services
my services
Scriptwriting
Scriptwriting
Example: International Creative Festival Teaser
Example: International Creative Festival Teaser
Ad Black Sea is the largest creative festival in the Caucasus region, held in Batumi, Georgia, on the Black Sea coast.
The festival attracts visitors and nominees from Europe and Asia, celebrating outstanding creative work.
For this project, my role included scriptwriting and copywriting for a teaser video promoting the event.
catchphrases / taglines / key messages
catchphrases / taglines / key messages
Example: Launch of the New Beer Brand
Example: Launch of the New Beer Brand
This campaign tapped into a common belief in the local market: new beverage brands often start strong but compromise on quality over time.
Just 48 hours after the campaign launch, Kayaki's entire first production batch sold out. Nine months later, it became one of Georgia's top-selling beer brands.
I served as the lead copywriter and creative content strategist for Kayaki's social media marketing for two years.
Creative Copywriting
Creative Copywriting
Example: Social Cause Projects
Example: Social Cause Projects
I've worked on multiple social cause campaigns in collaboration with various non-governmental organizations, covering issues such as the rise in homeless pets, the alarming increase in domestic violence during COVID-19, and gender discrimination in specific professions. The key visuals and concept outlines are included in the uploaded content. My primary responsibilities in these projects were ideation, creative direction, and crafting copies that resonated with the audience.
DOMESTIC VIOLENCE
DOMESTIC VIOLENCE
This project was developed during the COVID lockdown, a time when domestic violence rates were on the rise.
The concept drew inspiration from the familiar Netflix-style "Still watching?" notification, urging people to take action.
If you witness domestic violence in your neighborhood, it’s crucial to call the police - the power to create a happy ending for this real-life horror is in your hands.
HOMELESS PETS
HOMELESS PETS
This project addressed the issue of rising numbers of homeless pets by highlighting the importance of responsible adoption.
The campaign built on a familiar behavior: most people skip reading the terms and conditions before ticking the box.
We used this tendency as a creative insight to remind the audience that pet adoption is a significant responsibility. If you’re not fully prepared, you shouldn’t proceed -because neglecting this responsibility can lead to more homeless animals.
GENDER DISCRIMINATION
GENDER DISCRIMINATION
The human insight behind this idea is that in some professions, like 'sailor,' the word is subconsciously perceived as male. When referring to a woman in these roles, people often need to specify 'female sailor,' despite the word 'sailor' being gender-neutral.
In this concept, a child’s notebook shows the word 'girl' erased - symbolically erased by her future adult self.
Creative Direction
Creative Direction
Example: Main Sponsor of the International Music Festival
Example: Main Sponsor of the International Music Festival
In 2019, Icy Beer was the main sponsor of Georgia's largest-scale music festival (Tbilisi Open Air). Leading up to the event, we wanted to remind beer lovers with this campaign that Icy is the best fit for the festival and its atmosphere. The series of prints presented by us expresses this notion by combining album artwork of the festival's headliners with the visuals of the Icy Bottle. Viewing their favorite artists and their favorite beer in this format was found to be very exciting and enjoyable for the target audience and the campaign received a lot of positive feedback.
This project ended up on the shortlist of the Design Category at the Ad Black Sea festival.
Unkle
Rhye
Subways
Mokumoku
Mogwai
Franz Ferdinand
Example: International Coffee Day
Example: International Coffee Day
For International Coffee Day, McCafé needed a poster to celebrate its global brand presence.
I handled the copywriting and provided creative direction, collaborating with an art director and designer to bring the concept to life.
Launched across social media channels, the poster delivered a simple yet universal message: No matter the time, it’s always coffee time somewhere in the world.
direct response copywriting (E-commerce, D2C)
direct response copywriting (E-commerce, D2C)
Example: eGift D2C Platform
Example: eGift D2C Platform
Wowchy is an eGift E-commerce platform that has seen impressive growth since we began working together:
- TRIPLED brand partnerships
- 129.3% increase in Facebook reach over the last 12 months
- 242.6% increase in Facebook visits over the last 12 months
My contributions to this growth include:
- Developing Creative Content for Social Media
- Direct Response Copywriting for Social Media (Facebook, Instagram)
- Direct Response Copywriting for Google Ads
- Landing Page Copywriting
Wowchy communicates in both English and Georgian to reach its local and international customers.
brand naming
brand naming
Example: AI Tool for Languages
Example: AI Tool for Languages
Enagram.ai is a platform of language tools made in Georgia, designed for both local and international audiences. My task was to create a brand name that would resonate with Georgians while being accessible and relevant globally.
The name "Enagram" combines:
- "Ena", the Georgian word for both "language" and "tongue" ("ენა / ena").
- "Gram", a reference to both "grammar" in English and "gramatika" in Georgian.
- The name avoids difficult Georgian letters, making it easy to pronounce globally.
The website is currently in its testing phase at enagram.ai.
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